Having emphasized on the need for more complex passwords, which, while difficult to remember, are harder to crack. And while most people set complex passwords for the login pages of the scripts they are using, they keep forgetting that they should start from the top – with the main account password for their shared web hosting account and the root password for their Dedicated Server or VPS container. When you are using a shared web hosting account, you rarely have to worry about server-level protection – this is being handled by your web hosting company. However, if you are running a server for which you have full root access, it’s time to take a deeper interest in online security. And the first step is to devise a very strong root password. A root password is the main password for the server. Since most servers use the default “root” username, a hacker will only have to guess the password. A common attack aimed at cracking the password is the brute force attack – a script will try to guess the password using a combination of predefined symbols (letters and numbers), combining them in all possible ways. This attack is so popular, yet simple and effective, that there is even a Firefox plug-in allowing you to run brute force attacks. This is why, our support team has prepared a special article, which will help you to learn how to protect a server against brute force attacks. There you can find several tips on what to do, depending on the Control Panel tool you are using. There is also a solution for Control Panel-free server packages like the Base VPS server plan. Check out the article as soon as possible to find out how to secure your server.
Changing nature of the rules of the game. As search engines strive to improve the quality of search results, some ranking factors shift shapes, others fall into oblivion, and completely new ones arise out of nowhere. To help you stay ahead of the game in 2018, here’s a list of the most prominent trends that are gaining momentum, with tips on how you can prepare for each. 1. The rise of SERP features Are you assuming a #1 organic ranking is the way to get as much traffic as possible? Think again. Increasingly, SERP features (local packs, Knowledge panels, featured snippets and so on) are stealing searchers’ attention and clicks from organic listings. And it’s only fair if you consider the evolution the Google SERP has been through. It has gone all the way from “10 blue links”… … to something that makes you feel like you’re part of a Brazilian carnival. What can you do about it? With the evolution of SERP features, it’s critical that you (a) track your rankings within these fe
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