Information is Wealth.

There’s a number of things you can do actually, and it’s called inbound lead generation. What this means is that customers come to you instead of you actively reaching out to them to sell your product. From experience, here’s what I think are the three best practices for lead generation. SEO SEO is critical in any B2B lead generation effort because it identifies how potential buyers find you. The importance of “user intent” is one that’s often understated in many marketing departments. Beyond keywords, competitor research, and page analytics, there lies the qualitative data that can elevate the way you do marketing: understanding user intent. Knowing what your prospects are searching for when they find you holds great value in shaping your messaging and your product as well. Content marketing While everyone’s out there heavily making content, it doesn’t necessarily guarantee an outpouring of leads. The key here is to create content tha...