Information is Wealth.

Changing nature of the rules of the game. As search engines strive to improve the quality of search results, some ranking factors shift shapes, others fall into oblivion, and completely new ones arise out of nowhere. To help you stay ahead of the game in 2018, here’s a list of the most prominent trends that are gaining momentum, with tips on how you can prepare for each. 1. The rise of SERP features Are you assuming a #1 organic ranking is  the  way to get as much traffic as possible? Think again. Increasingly, SERP features (local packs, Knowledge panels, featured snippets and so on) are stealing searchers’ attention and clicks from organic listings. And it’s only fair if you consider the evolution the Google SERP has been through. It has gone all the way from “10 blue links”… … to something that makes you feel like you’re part of a Brazilian carnival. What can you do about it? With the evolution of SERP features, it’s critical that you (a) track your rankings within...

New and highly-sophisticated variant of the malicious Panda Zeus malware is capable of exploiting Google’s standard search results to trick unwary consumers into providing their banking credentials over the web, as highlighted in a blog post published by the Cisco-System’s-owned  Talos  earlier this week. Metaphorically speaking, the malware “poisons” Google’s search engine results using Search Engine Optimization (SEO), essentially so that “fake bank-related results” are shuffled to the top of the first page, according to a  FOX News  report. Users searching for bank-related information such as branch locations, hours, or to open a new account online are being tricked into clicking a fake and malicious link which ostensibly looks harmless, but ultimately infects their system with the virus. Talos’ Cybersecurity experts noted how nefarious actors in this case took advantage of Google’s in-built SEO too...

There’s a number of things you can do actually, and it’s called inbound lead generation. What this means is that customers come to you instead of you actively reaching out to them to sell your product. From experience, here’s what I think are the three best practices for lead generation. SEO SEO is critical in any B2B lead generation effort because it identifies how potential buyers find you. The importance of “user intent” is one that’s often understated in many marketing departments. Beyond keywords, competitor research, and page analytics, there lies the qualitative data that can elevate the way you do marketing: understanding user intent. Knowing what your prospects are searching for when they find you holds great value in shaping your messaging and your product as well. Content marketing While everyone’s out there heavily making content, it doesn’t necessarily guarantee an outpouring of leads. The key here is to create content tha...