Marketers can't do their jobs without facing the now widespread world of social media. Its worldwide prominence means it operates according to a strategy and mix of its own, rather than just a small chapter of the more generalized marketing mix. Social media is not the only marketing tool in the spotlight. Alongside influencer marketing the chatbot has become one of the most talked about and newly-adopted social media tools in marketing today. Using chatbots in your social media marketing methods increases website traffic and sales while offering a new level of customer service to your audience. The marketing mix is a way for you to assess if you are balancing the four elements of product, price, place, and promotion to meet your customers’ needs and your sales objectives. But, how does the chatbot marketing fit into your social media marketing ways? Here are some ways below. Intelligent Assistance Your audience is contacting you via...
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