Skip to main content

Social Media Marketing With Chatbots.

Marketers can't do their jobs without facing the now widespread world of social media. Its worldwide prominence means it operates according to a strategy and mix of its own, rather than just a small chapter of the more generalized marketing mix. Social media is not the only marketing tool in the spotlight.

Alongside influencer marketing the chatbot has become one of the most talked about and newly-adopted social media tools in marketing today. Using chatbots in your social media marketing methods increases website traffic and sales while offering a new level of customer service to your audience. The marketing mix is a way for you to assess if you are balancing the four elements of product, price, place, and promotion to meet your customers’ needs and your sales objectives. But, how does the chatbot marketing fit into your social media marketing ways? Here are some ways below.

Intelligent Assistance

Your audience is contacting you via social media as it is an easy-to-use communication channel that can be accessed from anywhere, on different devices.
There are two types of bots: rule-based ones and artificial intelligence-powered ones. Because rule-based bots require an exact command input, consumers will likely lose patience and give up as soon as it does not detect the flow of the conversation. Making your bot intelligent will help you better communicate with your customers, as well as increase your social media engagement, and its effectiveness.

Chatbot Across All Possible Platforms

It started with Facebook Messenger chatbots, but now chatbot building platforms are allowing companies to build bots that can be used on Twitter, Kik, Slack, WeChat, and many others. Tools such as my chatbot builder Chattypeople make it easy to create a chatbot in a matter of minutes. This customer support bot can boost your business by:Working seamlessly with Facebook Messenger and comments Pushing offers and promotions on demand Taking orders from Facebook

For the first time ever, messaging apps have surpassed social media apps in usage. This marks a critical point in consumer behavior, so adapting chatbots now will pave the way for future success.

Create a consumer resource on your audience’s preferred platform.

Many bots today are used as a consumer resource, offering information such as weather updates based on a person’s zip code. This is not only valuable to your audience because they get the information they want quickly, but also, a great way for you to generate data about your customers. These types of bots allow you to learn a mound of information about your customers. For example: Location, Age, Gender, Product, and preferences.

You are reaching out to your audience, gathering information about them on their preferred interaction channels and social media messaging services.

Email integration to build nurturing campaigns.

Chatbots are versatile tools and can be integrated with email in order to create rich campaigns. Lead nurturing is key to moving leads down your sales funnel, and chatbots will collect valuable information that will tell you when to deliver relevant content to your consumers. Before you create your rich campaign, make sure you answer the following questions:
Have you set a tangible, measurable goal?
Have you created target personas?
Do you already have relevant content to share with your clients?
By continuously interacting and engaging with customers, chatbots can improve the chances of converting prospects into leads.

Your content directly to your audience.

Chatbots are an effective marketing and distribution channel because they can deliver personalized messages and content to your audience. Your chatbot will share your content to consumers based on their interests and preferences. This, in turn, will drive more traffic to your website, and if implemented properly, increase conversion rates.

Correlate it with your sales process.

Firms that have online shopping carts should create a bot that works as a sales assistant. Not only can chatbots usher your clients during the sales process, they can also upsell and cross-sell to them. Chatbots give your clients exclusive attention and advice during the sales process, answering any questions about your product, price, or shipping. Based on client selections, chatbots can then offer additional product suggestions that may spark consumer interest and easily rebuttal any objections your customer may have with buying more than they originally intended. In addition to the above, platforms like Chattypeople will allow you to monetize your social media and messaging apps right off the bat. Aside from being able to place orders through Facebook Messenger and comments, many chatbot tools integrate with the most popular online payment wallets such as Paypal.

chatbots as an analytical tool and optimize it for conversions.

Chatbots bring a huge amount of data to the table. Keep an eye on your chatbot’s metrics because they will give you insightful information about your consumer’s behavior. Chatbot analytics are still a relatively new set of metrics available, so there is a lot of learning to do. By testing different message variations, you’ll be able to select the most effective conversations to have with your clients and create a conversion-optimized bot.

Integrating such a new tool in an already defined mix can seem daunting, but by using the methods above you'll be in lead in the chatbot movement. Using chatbots in your social media mix is the best way to get ahead of the game and stay one step in front of your competitors.

Comments

Popular posts from this blog

Dangerous sex Positions For Men

The most common cause of pénile injury is found among the variety of potentially dangerous positions used for séxual intercourse. The most popular is the ‘woman-on-top’. This type of position can result in an impact between the pénis against the female pelvis or perineum that can easily traumatize the pénile cylinders. A pénis becomes érect when the lining of the cylinder within it is engorged with blood.  A pénis fracture can occur when there is trauma to the eréct pénis, resulting in a rupture of the cylinder lining. This very painful injury is often accompanied by an abrupt, distressing cracking noise that is immediately followed by dark bruising of the pénis due to blood escaping the cylinder. In ten to 30% of pénis fractures, the urethra is damaged and blood may be visible at the urinary opening. Given these signs, an injury should be relatively simple to diagnose, right? You would be surprised, even with the unsettling sounds of a fracture occurring, many men...

AWS Battles Rivals: Advertising Campaign

Amazon Web Services has defeated IBM in a competition for lucrative federal contracts, threatened Microsoft's core businesses, and reshaped corporate technology. In the last few months, the pioneering cloud-computing unit of the online retail giant has taken a page from the playbook of some of its more traditional competitors: It started advertising. Ads have been splashed across billboards and in airport terminals, television spots and web videos, featuring a whiteboard full of sketches of software architecture and appeals to invent something using Amazon's collection of rented computing services. The advertising campaign, which bears the "Build On" tagline, represents a milestone in AWS' march from technology upstart to one of the major players in business software, technologists and marketers say. For many years, AWS didn't advertise, partly because it didn't have to. The service held a wide lead over the competition, and word-of-mouth was enough to...

It's real and cool, no scam involve.

Beat Bad Breath naturally!   Breathing nauseating odor from mouth makes isolate you from the goodies of societies. It is a state when you are not wanted to utter even a single word or breathe publicly. Bad breath is a result of many a factor such as dentures, cavities, throat infection, alcohol, smoking, lung infection, anything from food to poor oral hygiene. Thanks to some the natural home remedies that prove immensely helpful in getting rid of bad breathe. Following are some helpful tips to overcome bad breath. 1. The first and foremost thing to be bear in mind is dont forget to brush your teeth after every meal. 2. Sweeten your breath by chewing up a few cardamom seeds. The aromatic flavor in cardamom freshens up your breath. 3. Often drink one glass of lemon juice with little salt and sugar. 4. Chew up some leaves of Parsley for fresh breath. 5. Tea made from Fenugreek (methi) seeds also helps relieve of bad odor and bad breath. 6. Before going to bed, rinse your mouth ...