Information is Wealth.

Most everyone has heard of KISS. Keep It Simple, Stupid. Why is simple web design so popular? In most cases, it quickly draws attention to a website’s most valuable content, improving the user experience and delivering a return on your investment in the short attention span you have. The concept is rooted in minimalism, with origins in the arts from the 1950’s. In web design, it gained popularity in the early 2000’s, with the core philosophy of reducing complexity and confusion ( Nielsen Norman Group ). Most of you may remember how cluttered some of those early websites in the 90s and early 2000s were. Today, minimalist web design is much more than displaying a certain percentage of blank space on a web page. Let’ dig into some examples. Image Source:  Themeforest Diux – Portfolio Theme The Why of Simple Web Design In the  UX Industry Reports  from UserTesting.com, it’s reported that year over year, companies are allocating a higher volume of resources to User Ex...