Information is Wealth.

Google is updating their search results, it is in flux, search results are shuffling around. But I only try to report it when the signals all seem to be higher than the normal day to day shuffles. I always see people complaining about changes in Google but when it reaches certain levels, that is when I decide to cover it. The ongoing  WebmasterWorld  thread has a spike in complaints from webmasters and SEOs about ranking shuffles and the automated tracking tools also show huge changes. Here are some comments from the threads: This week was the worst week we have seen from google since panda 4. With all other updates we gained traffic but this one hit us with >50%. Sales form google organics, adwords and Shopping ads are off by 95%. We have seen the same. We've grown massively over the past few months and this week we have lost ranking from positions 2/3 to 5/6. Its impacted us dramatically. I've noted some interesting changes in the SERPs this week. Too early to

Digital marketing constantly changes. New trends like behavior-based email workflows, multivariate testing and influencer marketing are just some of the newest developments. Machine learning, artificial intelligence (AI) and voice search are also on the rise and will surely impact marketing strategies in the coming years. Staying current with the latest marketing trends requires paying close attention to the information shared by influencers who have the time and knowledge to uncover new and effective tactics -- those who are deep in the trenches day-to-day. Here are ten marketing influencers worth following who regularly share advice and tips to help you stay up to date with the latest digital marketing trends. AJ Agrawal  specializes in getting large brands to think like startups. A Fortune 500 marketing consultant, the 26-year-old has helped brands like IBM with their marketing strategies and talks about many of these hacks via his personal blog. If you're looking to add new

Web-based social networking is a brilliant and powerful marketing combination. Influencer marketing is not hype but a must-know strategy. Many have made it the center of their marketing and PR method approaches. Step by step, influencer marketing is overtaking traditional advertising. Marketers recognize the power of joining forces with influencers who have large followings on their sites and on social media. Influencer marketing has become standard PR and marketing method. Brands can significantly build their reach with valid messages delivered by social media celebrities already familiar to their customers.. Influencer marketing has developed significantly but many are unsure how to use the influence of social media celebrities names to make viable influencer promoting efforts and effective influencer marketing campaigns. People between 18-34 years of age prefer a recommendation from an influencer, according to Media Post B2B decision-makers rely on trusted online communities when

Try pursuing a side job. Side businesses are not only great for the extra income, but they can also be a way to pursue your passions or share your expertise. Of course, figuring out which type of side business to pursue can be a challenge. For starters, brainstorm all of your hobbies and passions and figure out if there’s a way to make some money off them. Do you like to make crafts? Try selling them on EBay, Etsy, etc . If you’re into photography, try selling your images on Shutterstock. If you’re not sure that your passion can bring you some extra income, think about your skills. If you have expertise on a certain subject, you can become a freelancer and accept projects on a case-by-case basis.

Marketers can't do their jobs without facing the now widespread world of social media. Its worldwide prominence means it operates according to a strategy and mix of its own, rather than just a small chapter of the more generalized marketing mix. Social media is not the only marketing tool in the spotlight. Alongside influencer marketing the chatbot has become one of the most talked about and newly-adopted social media tools in marketing today. Using chatbots in your social media marketing methods increases website traffic and sales while offering a new level of customer service to your audience. The marketing mix is a way for you to assess if you are balancing the four elements of product, price, place, and promotion to meet your customers’ needs and your sales objectives. But, how does the chatbot marketing fit into your social media marketing ways? Here are some ways below. Intelligent Assistance Your audience is contacting you via social media as it is an easy-to-use communic

Getting one's attention is different from holding his or her attention. That's the logic behind YouTube 's ranking system. Videos that keep viewers watching longer will rank higher over those that capture clicks. Not only should this motivate contributors to create high-quality content but, according to Eric Meyerson, YouTube's head of content partner marketing, it's in alignment with YouTube's goal to become the "most important media in people's lives." So how does a video marketer or aspiring YouTube star extend his or her average minutes watched metric? Here are 7 ways to create stronger engagement and gain higher and better ranking within YouTube's evolving algorithm: 1. Don't waste time trying to beat the system.  Don't bother trying to figure out a way to bypass the algorithm and gain higher ranking. The moment you think you have things figured out, it changes. Focus time on keyword research for video titles and continuing t

Image credit: Zave Smith | Getty Images Marketers go where the people are, and marketing dollars follow. Last year, for the first time ever, marketers invested more money in digital advertising than television advertising. Today, the people are on social media platforms. Nearly  2.5 billion  people use at least one social media platform each month, and companies like Facebook intended to keep expanding their reach until the whole world is on a social network. For entrepreneurs and business leaders, the movement from traditional marketing to digital marketing represents a significant opportunity for anyone interested in created new pockets of revenue. Consider that last year  nearly $27 billion  was spent on Facebook ads. If you are able to master Facebook marketing for a niche market that spends one ten thousandth of $27 billion, the total addressable market is still worth $2.7 million. This indicates how lucrative it can be to develop a business based on social media. 1. Promote

Everyone is still exciting about the launch of new iPhone X and iPhone 8, all the press and investors focus on 3D sensor and facial recognition, so that People lost sight of one big trend. Apple is going to kill the 3.5mm audio Jack for real. Type C and Lightning jack are like human’s brand. We only use small part of their capabilities. Both of their design specifications can meet all the requirements for at least 1~2 years. On the other hand, spec of 3.5mm audio jack is almost 95% unity, which means no additional profit within, including profit of wired earphones. That is why wireless earphones or TWS earbuds are everywhere. On Alibaba.com, nearly 57% of new posting products for Bluetooth earphones or TWS earbuds were posted within 6 months. On Amazon and eBay, wireless earphones often appear on Top Selling Ranking list recently.   The selling of Apple’s AirPods is very well and the user experiences are also perfect. iPhone users are getting used to wireless earphones. All the manuf

Today on tech highlights, here are the following Tech points: 🏿Google is suffering a meltdown as Gmail, Maps and YouTube go down 🏿WhatsApp testing ability to recall messages, even deletes them from iOS Notification Center 🏿Facebook brings its Canvas ad format to Instagram Stories 🏿Apple honors Steve Jobs with Apple Park theater opening Apple won’t charge extra for 4K movies, upgrades 1080p flicks for free 🏿Apple watchOS 4 comes to your wrist September 19th 🏿Apple announces Animoji, animated emoji for iPhone X 🏿The iPhone X is coming November 3rd for $999 🏿Face ID is replacing Touch ID on the new iPhone X FaceID will work with Apple Pay, third-party apps Apple reveals AirPower wireless charging pad coming in 2018 🏿The iPhone 8 and iPhone 8 Plus mix familiar design with landmark features. 🏿Bitcoin is a fraud that will blow up, says JP Morgan boss 🏿Samsung unveils new electric car batteries for up to 600 km (430 miles) of range 🏿Windows 10 Fall Creators Update w

For the past two and a half months, a WordPress plugin named Display Widgets has been used to install a backdoor on WordPress sites across the Internet. The backdoor code was found between Display Widgets version 2.6.1 (released June 30) and version 2.6.3 (released September 2). The WordPress.org team has intervened and removed the plugin from the official WordPress Plugins repository. At the time it was removed, the plugin was installed on more than 200,00 sites, albeit we cannot be sure how many of these were updated to a version that included the malicious behavior. More surprising is that WordPress.org staff members removed the plugin three times before for similar violations. A history of events is compiled below, put together with data aggregated from three different investigations by  David Law ,  White Fir Design , and  Wordfence . Plugin sold to new developer in May The original Display Widgets is a plugin that allowed WordPress site owners to control which, how, and whe

the person behind the Display Widgets plugin spam and spam from other plugins. If you have a plugin called “Display Widgets” on your WordPress website, remove it immediately. The last three releases of the plugin have contained code that allows the author to publish any content on your site. It is a backdoor. The authors of this plugin have been using the backdoor to publish spam content to sites running their plugin. During the past three months the plugin has been removed and readmitted to the WordPress.org plugin repository a total of four times. The plugin is used by approximately 200,000 WordPress websites, according to WordPress repository. (See below) Wordfence  warns you if you are using a plugin that has been removed from the repository. During the past months you would have been warned several times that this plugin has been removed with a ‘critical’ level warning that looks like this: It turns out that this plugin did have “unknown security issues”. Let’s start with a t

Finance minister has revealed plans to regulate the use of cryptocurrencies in the country, rather than ban them, by the end of the year. Speaking at a financial forum in Moscow, Russian finance minister Anton Siluanov revealed the government’s significantly-shifting stance on regulatory and legal future of cryptocurrencies like bitcoin in the country. After years of Russian authorities preparing drafts to outlaw and even criminalize adoption and mining of cryptocurrencies, Russia is now pressing ahead with plans for regulating and, in effect, legalizing cryptocurrencies in the Russian Federation. As quoted by  Reuters , Siluanov stated: The state understands indeed that cryptocurrencies are real. There is no sense in banning them, there is a need to regulate them. Individuals or firms looking to buy virtual currencies will have to register themselves under soon-to-be-enforced laws that will also detail a procedure for buying bitcoin and other cryptocurrencies, Siluanov added. F

BMW AG  aims to cut roughly 2 billion euros ($2.4 billion) from its annual purchasing bill by squeezing spending on transmission components and other parts to help finance the shift to electric cars. Amid plans to roll out at least 12 electric cars by 2025, Munich-based BMW is seeking to trim about 5 percent from costs for car parts alone, which currently totals about 40 billion euros yearly, Markus Duesmann, head of purchasing, said late Wednesday in an interview. That compares with a cumulative  4 billion-euro  reduction that competitor  Daimler AG is seeking in fixed costs, research and development spending and capital expenditures. BMW, Mercedes-Benz owner Daimler and  Volkswagen AG  are projecting that battery-powered vehicles could comprise more than a quarter of their sales by the middle of next decade. The German carmakers are pushing for cost reductions to offset weaker margins for electric cars, which Stuttgart-based Daimler estimates could have just half the profitability

Apple Inc.  unveiled its most important new iPhone for years to take on growing competition from Samsung Electronics Co., Google and a host of Chinese smartphone makers. Chief Executive Officer Tim Cook showed off the iPhone X with an edge-to-edge screen during an event at the company’s new $5 billion headquarters in Cupertino, California, on Tuesday. Cook pronounced the name "ten," but it’s written as "X." The device, coming a decade after the original model, is Apple’s first major redesign since 2014 and represents a significant upgrade to the iPhone 7 line. The device starts at $999 and comes in 64 GB and 256 GB storage versions. Pre-orders start on Oct. 27 and the phone will be available beginning Nov. 3, the company said. Apple shares fell 0.8 percent to $160.18 after the announcement. Phil Schiller speaks about the iPhone X camera. Photographer: David Paul Morris/Bloomberg Apple shares have gained about 40 percent this year on expectations the new phone