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Russian-bought ads on YouTube, Gmail and other platforms

Google for the first time has uncovered evidence that Russian operatives exploited the company’s platforms in an attempt to interfere in the 2016 election, according to people familiar with the company's investigation. The Silicon Valley giant has found that tens of thousands of dollars were spent on ads by Russian agents who aimed to spread disinformation across Google’s many products, which include YouTube, as well as advertising associated with Google search, Gmail, and the company’s DoubleClick ad network, the people said, speaking on condition of anonymity to discuss matters that have not been made public. Google runs the world’s largest online advertising business, and YouTube is the world’s largest online video site. The discovery by Google is also significant because the ads do not appear to be from the same Kremlin-affiliated troll farm that bought ads on Facebook -- a sign that the...

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YouTube Subscribe Button to Your Blog

YouTube has become a popular secondary outlet for many bloggers, and it’s a platform that shouldn’t be overlooked. Most of the current generation frequents YouTube often, it is a great way to gain more followers and drive traffic to your website. Getting subscribers can be difficult if you don’t know where to begin, but luckily if you already have a blog or a website, YouTube offers a couple of tools to allow your readers to easily subscribe to your channel. Create a YouTube Subscribe Text Link The first way to collect subscribers is through a simple text link. You can include a link within your post text, or create a custom image for your sidebar that matches your blog design. To add a text link, copy the code below and replace the text with your own link text, and username with your own YouTube channel name: <a href="https://www.youtube.com/user/ YOURCHANNELNAME ?sub_confirmation=1">Subscribe to my channel!</a> This code will create a link like this:...

Ways to Create More Engaging Videos That Rank Higher in YouTube .

Getting one's attention is different from holding his or her attention. That's the logic behind YouTube 's ranking system. Videos that keep viewers watching longer will rank higher over those that capture clicks. Not only should this motivate contributors to create high-quality content but, according to Eric Meyerson, YouTube's head of content partner marketing, it's in alignment with YouTube's goal to become the "most important media in people's lives." So how does a video marketer or aspiring YouTube star extend his or her average minutes watched metric? Here are 7 ways to create stronger engagement and gain higher and better ranking within YouTube's evolving algorithm: 1. Don't waste time trying to beat the system.  Don't bother trying to figure out a way to bypass the algorithm and gain higher ranking. The moment you think you have things figured out, it changes. Focus time on keyword research for video titles and continuing t...