Skip to main content

Ways to Create More Engaging Videos That Rank Higher in YouTube .

Getting one's attention is different from holding his or her attention. That's the logic behind YouTube's ranking system.

Videos that keep viewers watching longer will rank higher over those that capture clicks. Not only should this motivate contributors to create high-quality content but, according to Eric Meyerson, YouTube's head of content partner marketing, it's in alignment with YouTube's goal to become the "most important media in people's lives."

So how does a video marketer or aspiring YouTube star extend his or her average minutes watched metric? Here are 7 ways to create stronger engagement and gain higher and better ranking within YouTube's evolving algorithm:

1. Don't waste time trying to beat the system. 
Don't bother trying to figure out a way to bypass the algorithm and gain higher ranking. The moment you think you have things figured out, it changes.

Focus time on keyword research for video titles and continuing to produce videos on a consistent schedule. Consistently producing content that's congruent with your market's needs will ideally generate the results you're after.

2. Know your audience. 
You should be able to describe your audience with detail. How old are they? What are their hobbies? What are the trigger words that will capture their attention? What benefits are they in search of?

All of this is simple, but tends to be overlooked. Don't assume you know what your market wants and needs, research it.

3. Be clear and give a reason to stick around. 
Make sure viewers know in the first five to 10 seconds exactly why they should keep watching. Tell them, and show them the benefits they'll get from watching your video.

4. Plan ahead pre-production
Quality videos don't happen by accident. They're created with pre-production planning. The following are a must do:

Shot list: list all the different shots you need. Story board: draw out a simple drawing of any complex shots or transitions.
Prop list per sceneB-roll: additional footage that will make your story come to life when it comes time to edit.

5. Have energy.
People who shows passion and energy on camera are more likely to hold a viewer's attention than being monotone and dull. Just watch any stand-up comedian and see how his or her energy affects an audience. 

Try speaking a bit louder than normal and be a littler more animated with your body language. It will feel strange in front of the camera, but can create a more engaging video.

6. Take risks. 
Once you have a handle on who your audience is, trust your gut and take a calculated risk. There's a lot of untested assumptions in every niche so don't be afraid to put common beliefs to the test. It can demonstrate that you think unconventionally, and can help you discover a new way of doing things.

7. Pay attention to headlines and descriptions. 
You may already be creating engaging videos but simply lack the keywords people are searching for in your headline and tags. Use keyword tool to help determine if your word selection is popular. Look for at least 10,000 global monthly searches with "low competition."

With these, your videos should start getting the right results.

Comments

Popular posts from this blog

WZoneLite – A Pretty Cool WooCommerce Amazon Affiliate Plugin .

Everyone wants to make a million dollars by being a blogger. The promise of riches and internet fame is a big draw to doing it for a lot of people, and I’m sorry to say that the reality of being a blogger (even a professional blogger!) is not quite…as financially lucrative as all that. But that’s not to say that it  can’t be –one of the best ways to start your empire is with an Amazon affiliate plugin. For me, the Amazon Associates program has been one of the biggest earners for me over the years. Not only are there CPM ads like Google Adsense (you know, the normal banner ads we all love to hate), but any time someone clicks a link from your site, you get a percentage of  anything  they buy while the token from your site lasts in their browser. If they buy a song, you get a few cents. If they buy a new MacBook Pro and iPhone? You get…a lot more cents. With that in mind, WZoneLite is a  pretty cool WooCommerce Amazon affiliate plugin that syncs everything together s...

Windows 10 now on 600 million machines.

Microsoft CEO Satya Nadella told shareholders that Windows 10 has now passed 600 million monthly active users, picking up 100 million since May of this year. This number counts all Windows 10 devices used over a 28-day period. While most of these will be PCs, there are other things in the mix there: a few million Xbox Ones, a few million Windows 10 Mobile phones, and special hardware like the HoloLens and Surface Hub. The exact mix between these categories isn't known, because Microsoft doesn't say. The company's original ambition (and sales pitch to developers) was to have one billion systems running Windows 10 within about three years of the operating system's launch. In July last year, the company acknowledged that it won't hit that target—the original plan called for  50 million or more phone sales a year , which the retreat from the phone market has made impossible. But at the current rate it should still be on track for somewhere in excess of 700 million use...

Mayweather's Marriage Proposal -- I'll Love You Forever ... But Your Attitude Sucks!

It's what every little girl dreams of ... a marriage proposal over text message ... complete with crazy Hollywood bribes and a demand that you change your crappy attitude, stat.  And that's exactly what Floyd Mayweather fired off to Shantel Jackson back in April '14 ... according to new court docs obtained by TMZ Sports.  Jackson put the proposal on display in new legal papers filed in her nuclear war with her ex-fiancee ... which shows how Floyd tried to convince Shantel into getting engaged for a 2nd time.  "This is what I offer to you. Let's get married move in together you can go back in forth to L.A and stay at the condo." "I promise I will get you in 3 A list movies this year and I'm willing to go to counseling to make us work and you can get the stuff you want and I'm willing to change but I need you to have a better attitude." How romantic, right?! Shantel says she shot down the offer (shocker) ... and included several t...