Skip to main content

How to lure Christmas shoppers 

MANILA - Retailers should ensure that their online presence directs customers to their physical stores as Filipinos search the internet for Christmas purchases, a Google official said Friday.

Updated addresses and contact details on Google Maps are more likely to result in a sale, said Google Philippines head of industry Henry de Chaille.

De Chaille said 55 percent of Filipinos would search for products online then buy them later in physical stores.

"Triggering the demand is important but if you're not there when they're searching for you, what's the point in having created all the demand?" De Chaille told ANC's Early Edition.

"The big challenge that we're seeing for brands is how to be relevant during the Christmas clutter," he said.

Inspiring videos about family and generosity get good play during the holiday season and are more likely to be shared on social media platforms, he said.

Christmas-related searches in the Philippines peak as early as August, he said.

By October, Filipinos search for decor and Jose Mari Chan's classic "Christmas in our Hearts." Gift ideas led by electronic gadgets top searches in November, he said.

On Christmas month, Filipinos search for holiday recipes like spaghetti and macaroni salad. Between Christmas Day and New Year's, De Chaille said there is a spike in searches for pizza delivery.

By January, Filipinos are searching for travel.

"People they don’t have money anymore. They are looking for bargains," he said.

Comments

Popular posts from this blog

Game-changing SEO trends that will dominate 2018.

Changing nature of the rules of the game. As search engines strive to improve the quality of search results, some ranking factors shift shapes, others fall into oblivion, and completely new ones arise out of nowhere. To help you stay ahead of the game in 2018, here’s a list of the most prominent trends that are gaining momentum, with tips on how you can prepare for each. 1. The rise of SERP features Are you assuming a #1 organic ranking is  the  way to get as much traffic as possible? Think again. Increasingly, SERP features (local packs, Knowledge panels, featured snippets and so on) are stealing searchers’ attention and clicks from organic listings. And it’s only fair if you consider the evolution the Google SERP has been through. It has gone all the way from “10 blue links”… … to something that makes you feel like you’re part of a Brazilian carnival. What can you do about it? With the evolution of SERP features, it’s critical that you (a) track your rankings within these fe

Hot Selling Frameless One-piece Jelly Color Transparent Sun Glasses

  Step out in style with our Cross-border Hot Selling Frameless One-piece Jelly Color Transparent Sun Glasses! Perfect for any occasion, these sunglasses are sure to turn heads. Get yours now at Josidel Online Stores with free shipping! Shop here: https://josidelonlinestores.com/product/cross-border-hot-selling-frameless-one-piece-jelly-color-transparent-sun-glasses/

Josidel Online Stores

 Josidel Online Stores is an e-commerce website that offers a wide range of products to customers worldwide. From trendy fashion items to cutting-edge electronics, the store provides an easy and convenient shopping experience for everyone. One of the things that set Josidel Online Stores apart is the variety of products available on the platform. Customers can find everything from stylish clothing and accessories to gadgets and home appliances. With a focus on quality and affordability, the store offers products that are both stylish and practical. Another key feature of Josidel Online Stores is its user-friendly interface. The website is easy to navigate, with products sorted into various categories and subcategories. Customers can easily find what they're looking for, with a simple search bar and filtering options available. The store also provides detailed product descriptions and high-quality images to help customers make informed purchase decisions. Josidel Online Stores pride