Breakfast Briefing: Apple revenue slow and hacker crashes jeep | advertising journal - advertising

Apple income upward push however pass over analyst expectations

Apple sales rose 33% over the quarter to $forty nine.6bn but sales of its iPhone overlooked analyst expectations, it is stated.

It sold 47.5 million iPhones in the third quarter, up 35% on the identical length final 12 months but wanting analysts' expectations of forty eight.eight million, suggesting recognition could be beginning to top. iPad revenue nosedived 18% – the sixth consecutive quarter of decline – while Mac sales edged up eight.7%.

supply: The Telegraph

Hackers crash Jeep in to a ditch remotely revealing protection vulnerabilities

Hackers within the US alongside a reporter from Wired have crashed a Jeep, disabling its breaks and driving it round a automobile parking space as a part of cybersecurity analysis.

They hacked into the vehicle by way of its smartphone gadget and say that half 1,000,000 vehicles can be prone to an identical attacks. they are urging motor vehicle manufacturers to introduce safeguard measures.

source: big apple each day information 

Cambridge college examine finds a hyperlink between sugar and diabetes 

A study has discovered that sugar can cause classification 2 diabetes – even with even if someone is obese. In particular the look at advised regular drinkers of sugar-sweetened beverages had been more likely to develop classification 2 diabetes.

It also found a weaker hyperlink between the ailment and the consumption of fruit juices and artificially sweetened drinks. youngsters, some researchers have brought up obese people are more likely to devour "food regimen" drinks.

supply: The Guardian

in case you overlooked It...two longer reads Airbnb's Mildenhall on price-pushed advertising and being 'transkind' to Caitlyn Jenner

Airbnb is taking its first primary step into cost-driven advertising, aligning itself with wonderful support for the kindness of strangers and diversity by using asking 'Is Mankind?'. We spoke to Airbnb CMO Jonathan Mildenhall concerning the shift in approach and why the manufacturer stepped up to guide Caitlyn Jenner's award.

Tinder's Sean Rad: there isn't any question, we invented swiping

In an interview with advertising and SapientNitro SVP and European MD Nigel Vaz, Tinder founder Sean Rad  says there isn't any question that his app invented the swipe as a call maker. The interplay is definitely synonymous with the courting app and has been mimicked throughout all areas of cell apps ever considering that. despite the fact, he admits that there's much more that apps and types deserve to do to maintain millennials engaged by way of their telephones.

if you watch one video nowadays...

Watch executives from Google, Microsoft and the BBC talk about the united kingdom's "pipeline" difficulty – the demand for digital talents outstripping the give of people with these capabilities.

The key is schooling, with private organisations and the govt racing to persuade more younger people – certainly women – to soak up science and tech.

counseled