By NATALIE PROULX The Learning Network https://ift.tt/2xsIxua
Changing nature of the rules of the game. As search engines strive to improve the quality of search results, some ranking factors shift shapes, others fall into oblivion, and completely new ones arise out of nowhere. To help you stay ahead of the game in 2018, here’s a list of the most prominent trends that are gaining momentum, with tips on how you can prepare for each. 1. The rise of SERP features Are you assuming a #1 organic ranking is the way to get as much traffic as possible? Think again. Increasingly, SERP features (local packs, Knowledge panels, featured snippets and so on) are stealing searchers’ attention and clicks from organic listings. And it’s only fair if you consider the evolution the Google SERP has been through. It has gone all the way from “10 blue links”… … to something that makes you feel like you’re part of a Brazilian carnival. What can you do about it? With the evolution of SERP features, it’s critical that you (a) track your rankings within these fe
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