Floyd Mayweather put cake to camera this weekend ... to show off a custom dessert at a belated Pacquiao victory party ... a dessert that's worth $15,000!!!! It all went down at LIV nightclub in Miami -- where Mayweather was partying with a bunch of people from his TMT crew -- including DJ Jay Bling, Ricki Brazil and P-Reala. At one point, Mayweather was presented with a 90-pound custom cake from Divine Delicacies (coordinated by his friend Ms. Bling) ... a lemon rum cake that contained more than 10,000 Swarovski crystals!!!! But get this ... we're told Floyd LOVED the look of the cake so much, he didn't want anybody to eat it until the party was over. At one point Floyd said, "I'm serious about nobody cutting my cake!" We're told everyone obliged ... but when Floyd finally gave people the green light, only a few select people were given permission to dig in -- and didn't come close to finishing the whole thing. As for Manny ... no cake, no belt, busted shoulder ... but he's still got $100 million.
Changing nature of the rules of the game. As search engines strive to improve the quality of search results, some ranking factors shift shapes, others fall into oblivion, and completely new ones arise out of nowhere. To help you stay ahead of the game in 2018, here’s a list of the most prominent trends that are gaining momentum, with tips on how you can prepare for each. 1. The rise of SERP features Are you assuming a #1 organic ranking is the way to get as much traffic as possible? Think again. Increasingly, SERP features (local packs, Knowledge panels, featured snippets and so on) are stealing searchers’ attention and clicks from organic listings. And it’s only fair if you consider the evolution the Google SERP has been through. It has gone all the way from “10 blue links”… … to something that makes you feel like you’re part of a Brazilian carnival. What can you do about it? With the evolution of SERP features, it’s critical that you (a) track your rankings within these fe
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