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Award Recognizes Strength of BBM as a Mobile Advertising Platform

The Mobile Marketing Association
(MMA) just recognized BBM with a
prestigious Industry 'Smartie' Award for
2015 Publisher/Media Company of the
Year in Mobile, Indonesia.
We're thrilled about this award because
it validates the growing strength of BBM
as a mobile advertising platform, and
the predominant messaging application
in Indonesia.
Growing Beyond Chat
During the last couple of years, BBM has
been pushing the limits of what a
messaging app can be. Since I came to
BlackBerry in 2014, we've added a
complete Shop experience beyond just
stickers (including sponsored stickers),
subscriptions services, Top Picks for
apps, BBM Meetings, Android Wear
support, and a number of Privacy and
Security features including Private Chat.
We've also launched several in-app
payment solutions, including BBM
Money, PayPal and over the last week
Quickteller in Nigeria.
We also recently celebrated BBM's 10th
birthday, which reminded us how the
app has quickly evolved from a text-
only, BlackBerry smartphone messaging
solution to a bustling, cross-platform,
global social network
BBM = Social + Ads + Content +
Commerce
This award is really important for BBM,
because it shows that the mobile
marketing and advertising community
recognizes how successfully we've
created a true ecosystem that brings
together social, ads, content and
commerce. We are a new kid on the
block when it comes to media and
advertising, but from turning on our
first direct native ad in July and then
video in September this year, we are
now generating more than one billion ad
requests per day.
Now that mobile and social media are
one of the top priorities for marketers,
messaging apps like BBM are providing
unprecedented targeting and access for
brands to connect with their customers
in real-time regardless of device type,
operating system or carrier network.
We're very grateful to the MMA for
recognizing that achievement, and are
excited to continue our journey, working
closely with brands and ad partners to
maximize the value they can generate by
leveraging their content through BBM.
We have many more innovative ideas in
the works, and we look forward to
evolving into an even better mobile
platform for consumers and marketers.
Today: Indonesia. Tomorrow: The
World.
Thanks to our huge and enthusiastic
user base there, we've introduced some
of our new BBM features in Indonesia
first. Just as this award validates our
solid advertising platform there, it also
encourages us to continue to build BBM
into a gateway to the entire connected
world, where everyone can interact with
friends, family, favorite brands,
shopping outlets, local merchants, and
more.

www.josiahdele.blogspot.com

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