Skip to main content

Nike profit tops estimates as new products help sales

Nike Inc., the world’s largest sporting-goods company, posted second-quarter profit that topped analysts’ estimates as higher-priced shoes boosted sales.
Net income in the three months through November rose 40 percent to $537 million, or 59 cents a share, from $384 million, or 42 cents, a year earlier, the Beaverton, Oregon-based company said in a statement.
Profit excluding some items was 59 cents a share.
Mark Parker, CEO, has been introducing premium products that sell for higher prices, such as $160 Flyknit running shoes and $225 Hypervenom soccer cleats, while bolstering the company’s online business.
Nike’s gross margin, the percentage of sales left after subtracting the cost of goods sold expanded 1.4 percentage points to 43.9 percent.
“I’m a real bull on this Flyknit technology” that allows customisation, said Paul Swinand, an analyst at Morningstar Inc. in Chicago. “That is the next wave of innovation and it’s in its infancy right now. They’re the leader, they’ve got the technology.”
Nike shares have gained 52 percent this year through Monday, compared with a 27 percent increase for the Standard & Poor’s 500 Index.
Sales rose 8 percent to $6.43 billion. Analysts projected $6.44 billion, on average.
Orders for the Nike brand from December to April rose 13 percent, excluding the effects of foreign-currency exchange-rate fluctuations. Analysts estimated a 9.6 percent gain, on average.
Next year’s Olympics and World Cup are helping future orders and gross margin, Swinand said.

Comments

Popular posts from this blog

Dangerous sex Positions For Men

The most common cause of pénile injury is found among the variety of potentially dangerous positions used for séxual intercourse. The most popular is the ‘woman-on-top’. This type of position can result in an impact between the pénis against the female pelvis or perineum that can easily traumatize the pénile cylinders. A pénis becomes érect when the lining of the cylinder within it is engorged with blood.  A pénis fracture can occur when there is trauma to the eréct pénis, resulting in a rupture of the cylinder lining. This very painful injury is often accompanied by an abrupt, distressing cracking noise that is immediately followed by dark bruising of the pénis due to blood escaping the cylinder. In ten to 30% of pénis fractures, the urethra is damaged and blood may be visible at the urinary opening. Given these signs, an injury should be relatively simple to diagnose, right? You would be surprised, even with the unsettling sounds of a fracture occurring, many men...

Google Authenticator, a formidable layer of protection to your account.

​Google Authenticator is a free security app that can protect your accounts against password theft. It's easy to set up and can be used in a process called two-factor authentication (2FA) offered on popular social media services like Gmail, Facebook, Twitter, Instagram, etc.  The app ( iOS / Android ) generates a random code used to verify your identity when you're logging into various services. The code can technically be sent to your phone via text message every time— but the Google Authenticator app provides an extra level of security.  SMS-based 2FA has a  known security flaw , and any devoted hacker can attempt to  socially engineer  an attack against your phone company. The Google Authenticator app eliminates the possibility of an SMS-based attack  using algorithms  to generate the codes on your phone. Here's how to set it up: 1. Download Google Authenticator from either the Apple App Store or the Android Google Play store. It's free. 2. Nex...

AWS Battles Rivals: Advertising Campaign

Amazon Web Services has defeated IBM in a competition for lucrative federal contracts, threatened Microsoft's core businesses, and reshaped corporate technology. In the last few months, the pioneering cloud-computing unit of the online retail giant has taken a page from the playbook of some of its more traditional competitors: It started advertising. Ads have been splashed across billboards and in airport terminals, television spots and web videos, featuring a whiteboard full of sketches of software architecture and appeals to invent something using Amazon's collection of rented computing services. The advertising campaign, which bears the "Build On" tagline, represents a milestone in AWS' march from technology upstart to one of the major players in business software, technologists and marketers say. For many years, AWS didn't advertise, partly because it didn't have to. The service held a wide lead over the competition, and word-of-mouth was enough to...